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FARMA
Marketing - The Company
FARMA Marketing specialises in direct pharmaceutical
marketing services in Poland. We offer long-term partnerships
in representing pharmaceutical companies who wish to increase
their products' awareness and sales in pharmacies and the medical
environment in our country. We act exclusively on behalf of pharmaceutical
producers who outsource their direct marketing functions to us.
Our strength lies in our effective team of representatives and
our huge network of partner pharmacies and pharmaceutical wholesalers.
Our main area of expertise is recruiting, organizing and managing
sales and medical field forces as well as the media publishing
to promote pharmaceutical products in pharmacies, hospitals and
doctors' offices. Our own magazines allow pharmaceutical producers
to advertise their products in a very cost-effective way. Since
1999 we have worked with more than 50 multinational and Polish
pharmaceutical companies.
We have all the tools and experience to:
- create, train and equip for work (as well as manage if needed)
our client's Poland-wide net of representatives (VIP-offers)
- promote client’s product using our own net of representatives
(coomarketing offers) and our own media, which
provides the biggest cost-savings in direct marketing activities
in our country, and possibility of additional benefits
- research your product competition in the Polish pharmaceutical
market
- provide daily-gathered data regarding different factors about
substitutes or similar products (similar in price, target, indications,
etc.)
- assist with the pharmaceutical product registration process
in our country
We have been working with the same group of sales and medical
representatives since 2000, and we can guarantee their competence
and experience when it comes to marketing and promoting pharmaceutical
products in the medical environment. They have been cooperating
with pharmaceutical wholesalers, pharmacies and physicians in
the most heavily populated regions of Poland.
As a publisher of several pharmaceutical and medical magazines
for pharmacy clients, pharmacists and physicians, we satisfy the
need of the Polish market for current and reliable information
regarding pharmaceutical products including price, product availability,
indications, etc. Our magazines are directly distributed to the
doctors and pharmacies, which guarantees that the best target
readers are reached and allows pharmaceutical producers to advertise
their products in a very cost-effective way. Our magazines are
well known and popular among pharmacy clients, pharmacists and
physicians and they have the largest readership compared to similar
publications in the market today. We invite every pharmaceutical
producer to advertise their products in our media.
Visiting hundreds of pharmacies and doctors everyday, we conduct
the pharmaceutical market research. Even today we could offer
you the daily refreshed market data available from FARMA Marketing's
own authored software. Our software can show several different
indicators of product condition in the medical and pharmaceutical
market, such as e.g.:
- product distribution factors in pharmacies
and wholesalers,
- product reception among doctors and pharmacists
environments.
We also use the same software to evaluate the efficiency of our
sales and medical representatives.
NOTE: FARMA Marketing does not
produce and market our own pharmaceutical products. As such, all
our resources are dedicated exclusively for our clients.
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Us
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Address
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FARMA Marketing |
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ul. Górczewska 228 C/32
01-460 Warszawa
Poland
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| Tel. |
+48 22 666 03 24 |
| Fax |
+48 22 338 97 78 |
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